AI Venture & Transformation Firm · Amsterdam

Tap into your potential.

Tap into A.I.

We help ambitious companies build brands that stand out, scale with the power of AI, and transform their operations into an efficient, automated business.

AI Opportunity ScanBook a strategy call

Operators,NotAdvisors.

We build brands, put AI to work, and redesign operations for ambitious companies.Not from a slide deck, but from two decades of running the numbers and the factory floor.

Formula 1 Car showing IT Speed
Tools we build with: OpenAI · Claude · Microsoft Copilot · Make · Zapier · Python · Power BI · HubSpotTools we build with: OpenAI · Claude · Microsoft Copilot · Make · Zapier · Python · Power BI · HubSpot

Our Mission

Asharpbrand,poweredbyAI-drivenoperations.That'showthenextdecadeiswon.

Tap-IT was founded on that belief. Our founder spent 15+ years building, scaling and running businesses at ING, ABN AMRO, Philips and Shell. That operator's playbook goes into every brand we build and every company we transform.

"I'verunfactoryfloors,scaledteams,andownedtheP&L.AIisthebiggestoperationalleverI'veseeninmycareer,andmostcompaniesarebarelytouchingit.WithTap-IT,weputittowork."
Raadj Chedalal
Raadj Chedalal
Founder

THE GROWTH ENGINE.

Three Pillars. One Operating System for Growth.

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BUILD. Brand & Venture

Positioning, identity and go-to-market.

What's insideBrand strategy · Visual identity · Go-to-market · Launch campaigns

SCALE. AI & Data

AI strategy, tooling and data-driven decisions.

What's insideAI strategy · Custom AI tools · Data & analytics · AI training for teams

TRANSFORM. Operations & Automation

Work redesigned to scale without extra headcount.

What's insideProcess automation · Operating model design · Smart sourcing · Performance management
Explore What We Do

Engagement Models

Built around outcomes.
Not billable hours.

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2–4 Weeks

Sprint

Clarity, fast.

A focused diagnostic that shows exactly where AI, brand or automation will move the needle first.

Includes:

  • AI Opportunity Scan deep-dive
  • Brand or operations audit
  • Prioritized roadmap
  • Business case per opportunity
  • Executive readout session
Perfect for:A fast answer.
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Most Impact

3–6 Months

Transform

Hands-on delivery.

We implement alongside your team: brand build or refresh, AI tooling in production, automated workflows.

Includes:

  • Brand build or refresh
  • AI tooling live in production
  • Automated workflows
  • Team enablement & training
  • Everything in Sprint
Perfect for:Real change.
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Ongoing

Partner

In your corner.

Fractional AI & operations leadership that keeps compounding after the transformation lands.

Includes:

  • Fractional AI & operations leadership
  • Continuous optimization
  • Quarterly strategy reviews
  • First call on new opportunities
  • Everything in Transform
Perfect for:The long game.
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Not sure where to start?

"Think of these as starting grids. We shape every engagement around your ambition, starting with a strategy call."

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Our Own Ventures

We practice what we preach.

Tap-IT builds and launches its own consumer brands, where our brand, AI and operations playbook is tested in the real world before it reaches our clients.

In development · Launch 2026

hLDR

Functional chewing gum for professionals.

Explore our ventures

How much potential is
your company sitting on?

Most companies run on manual work, scattered tools, and a brand that undersells them. The AI Opportunity Scan shows you, in plain language, where AI and automation will pay off first.

Discover the AI Opportunity Scan
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Ready to tap into your potential?

Sharper brand. Smarter operations. Real leverage.

Book a strategy call